Teaching others how to manage holistically and embrace continual learning to effectively transform and regenerate rangelands.
To spread the inherent power of Holistic Management through education and mentoring.
To help others by building on what they already know.
To add inherent value to rangelands to ensure a future of enduring returns.
Create Value that is realized. In other words, foster creativity to create cashflow. Creativity is one of the most powerful tools at your disposal, so turn it into cash.
Continually seek knowledge. Embrace lifelong learning. Surround yourself with others who challenge you to rise to their level of thinking.
Open Spaces. Open minds lead to open doors to perpetuate open spaces. Having an open mind opens up business opportunities that keep rangelands from becoming suburban sprawl.
Integrity. Doing what is right, always.
Excellence. Consistency coupled with constant improvement.